New York, NY
Beauty with Purpose
Where precision, radiance, and effortless elegance come together to create looks that feel uniquely yours.
The Work I Create
Each look reflects a thoughtful balance of light, texture, and detail—capturing the refined glow that defines the Dedash aesthetic.
Services Crafted for Every Moment
Signature Glam
Soft Glam
Bridal Artistry
Editorial Glam
A Vision Rooted in Artistry
Alejandra Jaramillo
Alejandra Jaramillo, founder and lead artist at Dedash, brings a refined, modern approach to beauty. Guided by the belief that makeup should illuminate rather than conceal, her artistry emphasizes natural radiance, intentional detail, and the power of individuality.
With experience across special events, editorial productions, and personal glam, Alejandra blends technical mastery with an intuitive sense of style—creating looks that feel timeless, polished, and authentically connected to the person wearing them.
